It's time to write out a sales email, where you'll directly ask the client to take action and hire you. Up until this point, all your other emails should have simply hinted at working with you, but not directly asked the client to take action.
We don't want to be too forward at the beginning while the prospect is still forming a relationship with and creating a picture of you in their mind. But at some point, it comes time to directly ask them to take action. The reason this is so important is because unless you ask, most people will not take action.
Think of it this way if you have a hard time with this step: it's your moral obligation to help the prospect. And if you truly believe in the value of your product, it's your job to let the client know how important it is for them to hire you. If you don't let them know, you're essentially doing them a disservice.
Be aware of a few key points:
We don't want to be too forward at the beginning while the prospect is still forming a relationship with and creating a picture of you in their mind. But at some point, it comes time to directly ask them to take action. The reason this is so important is because unless you ask, most people will not take action.
Think of it this way if you have a hard time with this step: it's your moral obligation to help the prospect. And if you truly believe in the value of your product, it's your job to let the client know how important it is for them to hire you. If you don't let them know, you're essentially doing them a disservice.
Be aware of a few key points:
- Give the client a strong reason why booking now is important, and why they shouldn’t keep putting it off. Remind them how important it is and how much value they will get.
- Ask why they haven’t hired you yet. You need to find out why they have not decided to work with you because this information will allow you to tailor your emails even better for future subscribers.
- Bring up common objections and dispel them with outrageous guarantees. Come up with a series of guarantees that will make it a no-brainer to work with you.
- Offer a sample. Come up with an idea of how you can give people a taste of what you do for free. Sometimes, just letting people experience what you do for others can be enough to kick them over the edge and convince them to hire you.
If you hit on each of these points, almost everyone should at least show some interest in working with you.
MARKETING ACTION STEP 12: Write your sales email.
Write your strong sales email and figure out where in the order of emails you’ve written you will place it. Remember, even though it's a strong sales email, it still needs to be friendly and make people feel comfortable!
About Me
Martin Bentsen
Martin Bentsen, founder of Bentsen Breakthrough Consulting, has spoken numerous times at New York University, has run educational seminars at Actor's Connection on branding and marketing strategies for performers, and has written a 60 page informational book called Get Cast™, focusing on marketing tactics actors can use to find more consistent work. He is a member of both the National Association of Sales Professionals and Sales & Marketing Executives International, two highly acclaimed marketing organizations in the United States.
Martin graduated in 2011 with honors from NYU's Tisch School of the Arts' Film and Television program with a focus on directing and in 2010, he founded City Headshots®, which, according to Yelp, is ranked the top headshot studio in the United States. City Headshots currently employs seven people and has locations in New York, Denver, and Philadelphia. Some of City Headshots’ repeat clients include well known companies such as LinkedIn Corp, Facebook, American Express, and many of its photos have been featured in The New York Times and The Wall Street Journal.
As a business owner who has grown a photography business from zero to half a million dollars per year, Martin not only understands the intricacies of marketing and finding clients, but also what it takes for clients to successfully navigate the marketing world and make themselves memorable. He coaches small business owners one-on-one with their branding, marketing, and operational strategies, and in how they conduct themselves with actual clients.
Martin’s long term goal is to run major business seminars across the country while expanding his City Headshots brand to go international.
Martin graduated in 2011 with honors from NYU's Tisch School of the Arts' Film and Television program with a focus on directing and in 2010, he founded City Headshots®, which, according to Yelp, is ranked the top headshot studio in the United States. City Headshots currently employs seven people and has locations in New York, Denver, and Philadelphia. Some of City Headshots’ repeat clients include well known companies such as LinkedIn Corp, Facebook, American Express, and many of its photos have been featured in The New York Times and The Wall Street Journal.
As a business owner who has grown a photography business from zero to half a million dollars per year, Martin not only understands the intricacies of marketing and finding clients, but also what it takes for clients to successfully navigate the marketing world and make themselves memorable. He coaches small business owners one-on-one with their branding, marketing, and operational strategies, and in how they conduct themselves with actual clients.
Martin’s long term goal is to run major business seminars across the country while expanding his City Headshots brand to go international.