Now it's time to decide which online tools we want to use to automate our email marketing campaign. We need to find out both the autoresponder system we'll use and also the advertising vehicle we'll use for running the paid ads.
I have used GetResponse in the past, but Aweber is the one I now use and I have to say, it is excellent. They let you market with them for free when you start so you can learn how to use their system, and then only once you have more than a certain number of subscribers will you have to pay. Aweber emails are also less likely to land in people’s spam box, which is extremely helpful.
You can easily google “Email Marketing Software” to find out which systems are available. I recommend you do that because software and programs change so quickly that by the time you read this, a new, even better system might be available.
I have used GetResponse in the past, but Aweber is the one I now use and I have to say, it is excellent. They let you market with them for free when you start so you can learn how to use their system, and then only once you have more than a certain number of subscribers will you have to pay. Aweber emails are also less likely to land in people’s spam box, which is extremely helpful.
You can easily google “Email Marketing Software” to find out which systems are available. I recommend you do that because software and programs change so quickly that by the time you read this, a new, even better system might be available.
Where to run your ads?
In terms of deciding where to advertise, you just have to figure out what websites are most likely to be trafficked by your target market. Some big ones are Google (using Pay Per Click), Facebook or Instagram (paid ads), or online forums.
Note: if you’re going to be posting in online forums to get traffic that way, you have to move the free line even further. This means you’ll probably need to create an extra freebie to give people completely for free before you ask them to subscribe to your list for your bigger product (like a free, informational video that gives them value and then asks them to subscribe for your main product after they finish watching). - Online forums are great because they’re free, but you have to be careful that you’re not breaking the rules by posting unsolicited ads.
I usually recommend focusing on paid media like Facebook ads or Google Pay Per Click because it’s more reliable and you can very specifically target your ads to a particular demographic.
Note: if you’re going to be posting in online forums to get traffic that way, you have to move the free line even further. This means you’ll probably need to create an extra freebie to give people completely for free before you ask them to subscribe to your list for your bigger product (like a free, informational video that gives them value and then asks them to subscribe for your main product after they finish watching). - Online forums are great because they’re free, but you have to be careful that you’re not breaking the rules by posting unsolicited ads.
I usually recommend focusing on paid media like Facebook ads or Google Pay Per Click because it’s more reliable and you can very specifically target your ads to a particular demographic.
MARKETING ACTION STEP 9: Decide which email autoresponder system you’ll be using.
Choose an email autoresponder system from any of the ones you find online when searching Google. Aweber GetResponse, Mail Chimp, and Constant Contact are some of the popular ones as of this writing in 2018. I highly recommend Aweber, however.
MARKETING ACTION STEP 10: Decide what paid advertising vehicle you’ll use.
You need to figure out where you're going to place your ads, and this should be based on where your target market is mostly hanging out. Most of my course is focused on online marketing tools but technically, paid advertising can also be defined as newspapers, The White Pages, offline publications, billboards, television, etc.
About Me
Martin Bentsen
Martin Bentsen, founder of Bentsen Breakthrough Consulting, has spoken numerous times at New York University, has run educational seminars at Actor's Connection on branding and marketing strategies for performers, and has written a 60 page informational book called Get Cast™, focusing on marketing tactics actors can use to find more consistent work. He is a member of both the National Association of Sales Professionals and Sales & Marketing Executives International, two highly acclaimed marketing organizations in the United States.
Martin graduated in 2011 with honors from NYU's Tisch School of the Arts' Film and Television program with a focus on directing and in 2010, he founded City Headshots®, which, according to Yelp, is ranked the top headshot studio in the United States. City Headshots currently employs seven people and has locations in New York, Denver, and Philadelphia. Some of City Headshots’ repeat clients include well known companies such as LinkedIn Corp, Facebook, American Express, and many of its photos have been featured in The New York Times and The Wall Street Journal.
As a business owner who has grown a photography business from zero to half a million dollars per year, Martin not only understands the intricacies of marketing and finding clients, but also what it takes for clients to successfully navigate the marketing world and make themselves memorable. He coaches small business owners one-on-one with their branding, marketing, and operational strategies, and in how they conduct themselves with actual clients.
Martin’s long term goal is to run major business seminars across the country while expanding his City Headshots brand to go international.
Martin graduated in 2011 with honors from NYU's Tisch School of the Arts' Film and Television program with a focus on directing and in 2010, he founded City Headshots®, which, according to Yelp, is ranked the top headshot studio in the United States. City Headshots currently employs seven people and has locations in New York, Denver, and Philadelphia. Some of City Headshots’ repeat clients include well known companies such as LinkedIn Corp, Facebook, American Express, and many of its photos have been featured in The New York Times and The Wall Street Journal.
As a business owner who has grown a photography business from zero to half a million dollars per year, Martin not only understands the intricacies of marketing and finding clients, but also what it takes for clients to successfully navigate the marketing world and make themselves memorable. He coaches small business owners one-on-one with their branding, marketing, and operational strategies, and in how they conduct themselves with actual clients.
Martin’s long term goal is to run major business seminars across the country while expanding his City Headshots brand to go international.