We briefly spoke about this a few weeks ago when I had you think of whether you wanted to create a popup ad on your website or a squeeze page.
I usually recommend designing a simple squeeze page whose job is to convince people to download the product. Using online tools or hiring someone from a website like www.upwork.com, it should be pretty easy for you to make a squeeze page.
Here are a few things to keep in mind:
I usually recommend designing a simple squeeze page whose job is to convince people to download the product. Using online tools or hiring someone from a website like www.upwork.com, it should be pretty easy for you to make a squeeze page.
Here are a few things to keep in mind:
- Remember to design your squeeze page so it’s compelling to your ideal client and target market. This means if your target market is female, you can use lighter colors like pinks or tans. if it’s men, use bolder, more intense colors. You can look up info about design ideas and coloring online if you’re not sure.
- Keep it simple! Use a simple layout and keep the email signup block above the fold.
- Make sure to state benefits in terms of what the client would be most interested in. Don’t talk so much about specific features of the product, but how the product is going to change your client’s life and make things much better.
- Create a really compelling title that will capture the attention of your prospects. You can look up title ideas online.
- Make sure to speak in the language of your prospects, and use words that will connect with them on an emotional level.
Make sure it's laid out properly.
If you’re doing a squeeze page, you should start with a title, then go to a very short summary of what’s in the product, and then do a few quick bullet points of what is included.
Next, move into speaking to the prospect’s pain points and deepest fears. Then, immediately move into how your product will solve these problems for them. Next, you should include a simple explanation of why you’re giving this info away for free so that people who are skeptical won’t be anymore.
Throughout the page, be sure to include a few download buttons so the client doesn’t have to scroll far to find the download link.
Feel free to search Google for example squeeze pages and a more detailed explanation of any of the points covered here.
Next, move into speaking to the prospect’s pain points and deepest fears. Then, immediately move into how your product will solve these problems for them. Next, you should include a simple explanation of why you’re giving this info away for free so that people who are skeptical won’t be anymore.
Throughout the page, be sure to include a few download buttons so the client doesn’t have to scroll far to find the download link.
Feel free to search Google for example squeeze pages and a more detailed explanation of any of the points covered here.
MARKETING ACTION STEP 6: Create your page.
Create your squeeze or landing page and then show it to some of your current clients to get their feedback. Don’t be afraid of negative feedback, as that is more valuable to you than having a close friend say how good it is if they just want to make you feel good. Remember, the whole point of this page is to convince someone to download your free report or product in exchange for their email address.
About Me
Martin Bentsen
Martin Bentsen, founder of Bentsen Breakthrough Consulting, has spoken numerous times at New York University, has run educational seminars at Actor's Connection on branding and marketing strategies for performers, and has written a 60 page informational book called Get Cast™, focusing on marketing tactics actors can use to find more consistent work. He is a member of both the National Association of Sales Professionals and Sales & Marketing Executives International, two highly acclaimed marketing organizations in the United States.
Martin graduated in 2011 with honors from NYU's Tisch School of the Arts' Film and Television program with a focus on directing and in 2010, he founded City Headshots®, which, according to Yelp, is ranked the top headshot studio in the United States. City Headshots currently employs seven people and has locations in New York, Denver, and Philadelphia. Some of City Headshots’ repeat clients include well known companies such as LinkedIn Corp, Facebook, American Express, and many of its photos have been featured in The New York Times and The Wall Street Journal.
As a business owner who has grown a photography business from zero to half a million dollars per year, Martin not only understands the intricacies of marketing and finding clients, but also what it takes for clients to successfully navigate the marketing world and make themselves memorable. He coaches small business owners one-on-one with their branding, marketing, and operational strategies, and in how they conduct themselves with actual clients.
Martin’s long term goal is to run major business seminars across the country while expanding his City Headshots brand to go international.
Martin graduated in 2011 with honors from NYU's Tisch School of the Arts' Film and Television program with a focus on directing and in 2010, he founded City Headshots®, which, according to Yelp, is ranked the top headshot studio in the United States. City Headshots currently employs seven people and has locations in New York, Denver, and Philadelphia. Some of City Headshots’ repeat clients include well known companies such as LinkedIn Corp, Facebook, American Express, and many of its photos have been featured in The New York Times and The Wall Street Journal.
As a business owner who has grown a photography business from zero to half a million dollars per year, Martin not only understands the intricacies of marketing and finding clients, but also what it takes for clients to successfully navigate the marketing world and make themselves memorable. He coaches small business owners one-on-one with their branding, marketing, and operational strategies, and in how they conduct themselves with actual clients.
Martin’s long term goal is to run major business seminars across the country while expanding his City Headshots brand to go international.