After a prospect has hired you and you’ve finished working with them, your job is to continue giving them value so you stay top of mind. What valuable information can you send people who’ve hired you so that they get the most out of their work with you, keep in touch with you, and are incentivized to hire you again in the future?
My unabashed ask: This might also be a place where you can include some info on recommending that they get a professional headshot taken to help them create that personal, emotional connection with others, or to get some life or business coaching done with me.
I'd really appreciate any referrals you can send to me!
My unabashed ask: This might also be a place where you can include some info on recommending that they get a professional headshot taken to help them create that personal, emotional connection with others, or to get some life or business coaching done with me.
I'd really appreciate any referrals you can send to me!
Congratulations, you're all finished!
Martin Bentsen
Congrats, I'm proud of you! Most people don't follow through on commitments, and the fact that you're here at the end of this marketing mini-course (or should I say, major course?), means you're a committed person.
This was probably a much more in-depth course than you were expecting, but I hope you got immense value out of it and actually followed through on each of the action items. If you haven't already, I would love for you to work with me on a headshot session and/or personal coaching.
Here's to your success!
This was probably a much more in-depth course than you were expecting, but I hope you got immense value out of it and actually followed through on each of the action items. If you haven't already, I would love for you to work with me on a headshot session and/or personal coaching.
Here's to your success!
MARKETING ACTION STEP 19: Write out your post-work emails.
Come up with a series of about 15-20 short “Tips” emails you can send to people who decide to hire you. Include information on how to make the most of their work with you. You can also use these emails to incentivize them to refer their friends to you!
MARKETING ACTION STEP 20: CELEBRATE!
About Me
Martin Bentsen
Martin Bentsen, founder of Bentsen Breakthrough Consulting, has spoken numerous times at New York University, has run educational seminars at Actor's Connection on branding and marketing strategies for performers, and has written a 60 page informational book called Get Cast™, focusing on marketing tactics actors can use to find more consistent work. He is a member of both the National Association of Sales Professionals and Sales & Marketing Executives International, two highly acclaimed marketing organizations in the United States.
Martin graduated in 2011 with honors from NYU's Tisch School of the Arts' Film and Television program with a focus on directing and in 2010, he founded City Headshots®, which, according to Yelp, is ranked the top headshot studio in the United States. City Headshots currently employs seven people and has locations in New York, Denver, and Philadelphia. Some of City Headshots’ repeat clients include well known companies such as LinkedIn Corp, Facebook, American Express, and many of its photos have been featured in The New York Times and The Wall Street Journal.
As a business owner who has grown a photography business from zero to half a million dollars per year, Martin not only understands the intricacies of marketing and finding clients, but also what it takes for clients to successfully navigate the marketing world and make themselves memorable. He coaches small business owners one-on-one with their branding, marketing, and operational strategies, and in how they conduct themselves with actual clients.
Martin’s long term goal is to run major business seminars across the country while expanding his City Headshots brand to go international.
Martin graduated in 2011 with honors from NYU's Tisch School of the Arts' Film and Television program with a focus on directing and in 2010, he founded City Headshots®, which, according to Yelp, is ranked the top headshot studio in the United States. City Headshots currently employs seven people and has locations in New York, Denver, and Philadelphia. Some of City Headshots’ repeat clients include well known companies such as LinkedIn Corp, Facebook, American Express, and many of its photos have been featured in The New York Times and The Wall Street Journal.
As a business owner who has grown a photography business from zero to half a million dollars per year, Martin not only understands the intricacies of marketing and finding clients, but also what it takes for clients to successfully navigate the marketing world and make themselves memorable. He coaches small business owners one-on-one with their branding, marketing, and operational strategies, and in how they conduct themselves with actual clients.
Martin’s long term goal is to run major business seminars across the country while expanding his City Headshots brand to go international.