Be sure to review all the previous action steps to ensure you’ve done everything before you actually start implementing. Then, scroll down and follow the three steps on this page.
MARKETING ACTION STEP 16: Set up your email system.
Set up your email marketing campaign with each of your auto-responder emails, and link it to your squeeze page. Test to ensure everything functions properly.
MARKETING ACTION STEP 17: Write and test your ads.
Write a simple ad to post on your chosen advertising vehicle. Set up your spend budget and begin running your ads. Test to ensure all your links are working properly.
MARKETING ACTION STEP 18: Implement, test, measure, repeat.
Set up a reminder to check in two weeks to see how many people have subscribed to your email marketing campaign. Then, in two more weeks, check to see if anyone has hired you for your services. Whether they have or haven’t, you can see how much money you’ve spent and whether your campaign is working. If it’s not, it’s time to change something. Don’t change too many things at once though! Re-test for another two weeks, rinse, and repeat until you find something that works.
About Me
Martin Bentsen
Martin Bentsen, founder of Bentsen Breakthrough Consulting, has spoken numerous times at New York University, has run educational seminars at Actor's Connection on branding and marketing strategies for performers, and has written a 60 page informational book called Get Cast™, focusing on marketing tactics actors can use to find more consistent work. He is a member of both the National Association of Sales Professionals and Sales & Marketing Executives International, two highly acclaimed marketing organizations in the United States.
Martin graduated in 2011 with honors from NYU's Tisch School of the Arts' Film and Television program with a focus on directing and in 2010, he founded City Headshots®, which, according to Yelp, is ranked the top headshot studio in the United States. City Headshots currently employs seven people and has locations in New York, Denver, and Philadelphia. Some of City Headshots’ repeat clients include well known companies such as LinkedIn Corp, Facebook, American Express, and many of its photos have been featured in The New York Times and The Wall Street Journal.
As a business owner who has grown a photography business from zero to half a million dollars per year, Martin not only understands the intricacies of marketing and finding clients, but also what it takes for clients to successfully navigate the marketing world and make themselves memorable. He coaches small business owners one-on-one with their branding, marketing, and operational strategies, and in how they conduct themselves with actual clients.
Martin’s long term goal is to run major business seminars across the country while expanding his City Headshots brand to go international.
Martin graduated in 2011 with honors from NYU's Tisch School of the Arts' Film and Television program with a focus on directing and in 2010, he founded City Headshots®, which, according to Yelp, is ranked the top headshot studio in the United States. City Headshots currently employs seven people and has locations in New York, Denver, and Philadelphia. Some of City Headshots’ repeat clients include well known companies such as LinkedIn Corp, Facebook, American Express, and many of its photos have been featured in The New York Times and The Wall Street Journal.
As a business owner who has grown a photography business from zero to half a million dollars per year, Martin not only understands the intricacies of marketing and finding clients, but also what it takes for clients to successfully navigate the marketing world and make themselves memorable. He coaches small business owners one-on-one with their branding, marketing, and operational strategies, and in how they conduct themselves with actual clients.
Martin’s long term goal is to run major business seminars across the country while expanding his City Headshots brand to go international.